Discover the world of Kawaii
The history of Kawaii
Once upon a time, way back in the 70s, something super cute and totally awesome was born in Japan. It was called the kawaii trend, and it all started because of a funky new way of writing horizontally with mechanical pencils. Teenage girls went wild for it, scribbling big, round characters and adding teeny-tiny drawings that were simply adorable.
By the time the rad 80s rolled around, the kawaii trend had exploded in popularity and was popping up everywhere, from magazines and comics to groovy advertising campaigns. It was like a cute and colorful wave that had taken over the whole of Japan, and the world was starting to take notice too. Kawaii was here to stay, and everyone was totally digging it!
The growing kawaii trend led to the production of kawaii goods by companies such as Sanrio, which released Hello Kitty. Due to its success, more and more kawaii characters were developed, even for older audiences. Although the trend was originally driven primarily by girls aged fifteen to eighteen, the concept of cute everyday items is now popular with all age groups.
The trend itself
Kawaii is all about those adorable anime characters with their big eyes, giant faces, and two-dimensional bodies. But that’s not all! Sometimes, kawaii is so cute it’ll make your heart burst with joy, with just two little dots for eyes, a rosy blush on the cheek, and some sweet pastel colors to make it pop.
Kawaii is more than just a cute trend – it’s become a vital part of Japanese culture and their national identity. Since 2009, they’ve even had a “kawaii ambassador” named Misako Aoki. Her job is to spread the kawaii spirit all over the globe and research how it’s being adopted in different parts of the world.